Friday 9 December 2011

Double page spread analysis


This image is of a double page spread, taken from Kerrang magazine. I like the set out of it, as it produces the effect that they have caught the artist in action. The magazine has used a noticeable layering technique, the use of 3 layers produces a 3D effect and allows for an idea of a collage. In this instant the magazine company has chosen to use dark colours and edit their photos to have a grey-scale effect, I think that this has been effective because it adds to the idea that this is a rock band, along with the lighting and positioning of the artist in the picture the colouring and layout allows the audience to believe the band has a cool, edgy attitude. With the background being dark colours, primarily black, the use of white and red (which compliments the choice) for text etc has allowed this effect to be pursued.

The fact that the article has been produced on a double page spread already allows the audience to believe that this is an 'exclusive' or 'important' article, however Kerrang have also used call outs such as 'NEWS', at the top of the page, which instantly attract the attention of the audience to the article. Minimal text - over half of the two pages include just images, with the main points and comments on the artist featured helps to make the article seem more fun. Generally an article with too much text will not attract the reader and they will skip a page. This shows that the magazine knows how to grasp the attention of the main audience, as they probably only want to read about the band and it's music - opposed to 'tween' magazines that want to show the artists love life status etc. for their audience of young teenage girls. The main reason for this article is primarily the band/artist's image, and I feel with the techniques and styles of media used that they have achieved to compliment this - as well as ideally attracting the reader.

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