Masthead - The use of a red masthead, that has been backed with black, produces a loud effect, almost as if to drag attention in to the audience/purchaser. The white outline of the text allows for a 3D effect and also provides a modern vibe.The use of colours and font also allow readers to guess what genre of music the magazine distinguishes. In example you're more likely to see a band such as The Killers (mentioned on the front cover) in this magazine rather than a singer such a Rod Stewart.
Colours and Text - A blood red has been used throughout the entire cover of this magazine. Without being a reader of this magazine I believe that this particular shade of red implies that the music screams at you. A simple use of black, red and white has been used throughout the front cover (just as on the masthead) this allows for attention to detail and also allows editors of the magazine to mix up colours without worrying about the use of them becoming too 'clowny'. A bright yellow has been used as the colour of the screamer text - note that the screamer text is showing something that comes free with the magazine, I think the reason that they use yellow is because it is something that doesn't often occur in the magazine (it's not your usual red, black and white) this drags to the viewers attention more so. The same font has been used throughout the whole front cover however the size and boldness has been changed and affected on many occasions allowing to still provide different design and interesting layout. Note that everything is in capital letters. The use of boldness also provides attention to the articles or feature the magazine has used to interested readers enabling a purchase.
Main Image - The main image appears very simple, however includes very modern poses by the artists featured. The accessories and costume of each artist connotes the genre of music at which they stand. Underneath the image and the lead article headline we see a white banner proclaiming: 'How three punks smashed mainstream'. This shout out would help interest two different audiences - mainstream and punk. The female artist is positioned at the front and the two male artists are slanted at each side this also connotes that she has been the most successful and possible the most featured in the article.
Key facts taken from NME magazine's website.(http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf) -
Key Facts
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30
NME Readers are entertainment enthusiasts!
80% of NME readers feel that music is an important part of their lives.
79% of NME readers like to listen to new bands
63% specially choose to listen to indie/guitar bands
49% specially choose to listen to live bands in studio
52% are interested in taking a musical course/qualification
36% are thinking of buying a musical instrument in the next year
NME readers are techno savvy
72% have a broadband Internet connection at home
67% have bought something online in the last 12 months
59% agree they like to keep up with the latest technologies
More about the reader
34% are working full time, 18% are working part time and 26% are full time students
62% read at least 3 out of 4 issues
Almost half (49%) have been reading NME for at least 3 years
84% think the magazine gives them what they want spending an average of 46 minutes reading each issue.
This has helped me think about the sort of genre, price, features, dates issued etc that i want to effect my audience and my magazine.
No comments:
Post a Comment